Marketa™ E-mail MarketingA Softcorp eMarketing SoftService™
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marketing n (1561) : the process or technique of promoting, selling,
and distributing a product or service
It's great when your customers visit your website.
Softcorp Marketa™ provides The website that visits you™.
More precisely, the website that visits your customers.
Softcorp Marketa™ is our hosted permission e-mail e-marketing system for small and medium
businesses and organizations of every kind. Large ones too.
Being software-as-a-service, our business and marketing clients can focus their effort on the marketing,
our professional staff runs the systems, provides technical support and e-marketing consultation,
and Marketa™ technology takes care of the details and makes the magic happen.
Marketa™ makes it stunningly easy for our clients to prepare and
send marketing e-mail with their own branding and style to thousands of their own customers.
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Marketa™ E-mail Marketing
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Software-as-a-Service
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Marketa™ is "software-as-a-service", the new hassle-free way to use business software.
Our clients start using Marketa™ immediately.
Marketa™ runs on our servers on the Internet and is accessed securely via a web browser
(from a Windows, Macintosh, or Linux computer). There is no additional computer hardware or software
for you to buy, install, configure, operate, troubleshoot, maintain, upgrade, or repair.
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By permission only
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Marketa™ clients send their marketing e-mails (typically newsletters) only to their own direct customers and only
by confirmed request ("confirmed opt-in").
This approach keeps our clients solidly on the right side of the spam laws.
Why customers give permission
It's all about providing value.
A free monthly e-newsletter that provides news and information the customer wants to receive will sell
itself.
Some smart marketing messages in the newsletter will be just fine.
And, it won't hurt at all when your customer forwards your informative e-newsletter to friends and
colleagues, who also become subscribers, and who also forward to others. Viral marketing. Catch it!
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How does it work?
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What our clients do
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Marketa™ clients use the advanced Marketa™ system to quickly and easily prepare and send
e-marketing e-mail campaigns.
The Marketa™ e-mail editor works like a word processor so everyone already knows how to use it.
Marketa™ clients measure the response of their audience using Marketa's
extensive tracking and reporting features, something that is impossible with
traditional one-way advertising or even conventional e-mail.
About Measurement
Marketa™ advanced e-mail tracking and reporting features give Marketa™ clients great
insight into how well their e-newsletters and other e-mail communications are connecting with their audience.
The system tracks delivery, opens/reopens, clicks/reclicks, e-mail forwards, and un-subscribes, by day,
by e-mail campaign, and more.
This valuable information helps Marketa™ clients to send the right message, at the right time,
and at the right interval, and achieve the healthy results they are looking for.
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What we do
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Softcorp provides the Marketa™ eMarketing system, e-marketing consultation, and technical support.
During account setup, we prepare custom e-mail stationary for each client
using their own branding and style, and we import our client's bona-fide permission e-mail list.
We acquire, install, configure, operate, troubleshoot, maintain, upgrade, and repair
the computer systems and networks 24x7.
We develop, maintain, and enhance the Marketa™ software that makes the magic happen.
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Technology
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By its very nature, e-marketing involves a lot of sophisticated technology.
But, the true measure of our technology is the way it helps our clients achieve their business goals.
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How clients put Marketa™ to work
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Product Manufacturers
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Newsletters, product and service information, tips and techniques, advisories, new product announcements, etc.
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Retail Stores
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Newsletters, product and service information, tips and techniques, advisories, sales, specials, coupons, etc.
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Restaurants
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Newsletters, memberships and VIP guest clubs, information about the restaurant and its staff, specials, events, coupons, etc.
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Wineries
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Newsletters, specials, events, harvest information, winemaking information, awards won, etc.
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Theaters
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Newsletters, events, show times and concert dates, etc.
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Service Industries
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Newsletters, seasonal information, specials, recommended service intervals, etc.
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Membership Organizations
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Newsletters, member information, events, etc.
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Artists and Authors
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Fan club newsletters, shows and concert dates, screenings, exhibits, book signings, etc.
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All businesses
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Newsletters, announcements, events, press releases, shareholder news, etc.
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